Learn more about my book, Lying Down with Dogs, published by The Awakened Press at www.lyingdownwithdogs.com.
TAKE YOUR POSITION
The InsideOut Marketer’s Positioning Audit ™
Product, service and/or brand positioning is one of the most critical steps any business can take for marketing success. Yet, it is also one of the most daunting and overlooked facets of branding. This is especially true for small businesses that tend to operate reactively where strategy follows results instead of driving them.
A positioning statement is a brief description of your company’s target audience and how you want those consumers to view your brand. It’s an internal tool used to guide the development of marketing, advertising and business materials. When your position is clear and compelling, it makes purchasing your products over a competitor’s an easier decision for consumers.
This process can be cost and time prohibitive, hence the development of The InsideOut Marketer’s Positioning Audit™. I created this interactive tool to help you assess the strength of your position while providing solutions for improving it.
What some of my clients and colleagues have said about me ...
“Our ideation session was chockfull of new ideas and thought-provoking conversations. Excellent opportunity to peak creative, collaborative thinking. Loved it!”
Lisa Smith-Strother
Vice President/Global Head of Employer Diversity Branding & Recruitment Marketing, RELX Group