TAKE YOUR POSITION
The InsideOut Marketer’s Positioning Audit ™
Product, service and/or brand positioning is one of the most critical steps any business can take for marketing success. Yet, it is also one of the most daunting and overlooked facets of branding. This is especially true for small businesses that tend to operate reactively where strategy follows results instead of driving them.
A positioning statement is a brief description of your company’s target audience and how you want those consumers to view your brand. It’s an internal tool used to guide the development of marketing, advertising and business materials. When your position is clear and compelling, it makes purchasing your products over a competitor’s an easier decision for consumers.
What's Your Position?: Take My 10-Question Audit:
This process can be cost and time prohibitive, hence the development of The InsideOut Marketer’s Positioning Audit™. I created this interactive tool to help you assess the strength of your position while providing solutions for improving it.
Understanding your competitors is another tool that helps uniquely position your product, service, or brand for the audiences that matter most.
What some of my clients have said about me ...
“Branding and business identity have been critical and Natalie has met that need at every step in preparing to launch the business, and now in its operation . . . It is truly a pleasure, rewarding and personally satisfying to work with someone who strives daily to understand your business and effectively deliver that message of value, trust and competence.”
Neil Hilkert,
Esquire, Co-Founder of PAX Legal, Inc. , Plymouth Meeting, PA